Website Branding Tip: Use a Favicon

A favicon is a small 16x16 pixel icon that you can see on the left of the URL in the address bar of your web browser (Internet Explorer is still not very good at displaying favicons, but Firefox and Netscape have no problem). Favicons have become powerful website branding elements, to the point that many web users admit that, in their eyes, websites that don't have a favicon enjoy less credibility than those that do. There are some sites that have even created galleries of favicons where you can see many examples of favicons that other sites are using. To create your favicon quickly and easily I invite you to read my article on how to create a favicon.