Newsletters are still a
great tool to market your business and stay in touch with your customers. However, they are beginning to experience some tough challenges:
- 50% of all measured email is considered spam. (Brightmail Probe Network)
- 70% of all email messages will be spam by 2007.(Radicati Group, Feb 2003)
- 10 out of 12 messages reviewed are considered spam. (Postini.com 10/19/04)
- An average user now receives 42 unwanted pitches a day.(Jupiter Research)
- Even opt-in ezines are being sent to the junk folder in record numbers by spam filters.
Blogs are emerging as the web tool of choice to communicate with customers. Debbie Weil, the author of the '
Beginners Guide to Business Blogging' gives us some good advice by recommending that we start using a
combination of blog and newsletter to start introducing our newsletter readers to the blog format, and eventually to
RSS and RSS readers.
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