Sunday, December 31, 2006

Leverage your old site's content in your new blog

If you’ve embraced web 2.0 you’ve probably replaced link exchange requests with social bookmarking, requests to subscribe to your email newsletter with RSS feed subscription buttons, and your old, static site with a lively, interactive blog.

There are still, however, ways in which you can leverage your old site’s content to generate traffic and support for your new blog. For example, place an RSS feed button and social bookmarking links in the most popular pages of your old site, and set the RSS feed button to point to your blog.

You can also write blog posts that link to relevant content on your old site for support. You can also use the copy in the resource box or by-lines of articles you may have written to create your profile in sites like Amazon, Yahoo! Answers, and forums or discussion groups where you usually participate.

If your old site has a good ranking and is well regarded with the search engines, pass along some of that authority to your new blog by linking to it from your old site.

1 comment:

Anonymous said...

Valuable post. Thanks for share it.
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