No matter what business we are in, we need to be able to produce marketing material that sells. David Frey, president of
Marketing Best Practices Inc. reminds us that we don't have to be award-winning copywriters to create effective sales letters, that writing great sales letters is more of a science than an art, and that anybody can produce compelling sales pieces by following a 12-step template:
1) Get attention
2) Identify the problem
3) Provide the solution
4) Present your credentials
5) Show the benefits
6) Give social proof
7) Make your offer
8) Give a guarantee
9) Inject scarcity
10) Call to action
11) Give a warning
12) Close with a reminder
Read the full article here and learn more about the 12 steps to writing effective sales letters.
1 comment:
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