Using forums to generate traffic to your blog

Actively participating in forums and discussion groups is a great way to get relevant traffic to your blog. This excellent technique has somehow been underutilized since the days when the search engines decided to combat forum spam by implementing the “no follow” tag. Some people mistakenly assume that because a link doesn’t have search engine value it’s not valuable at all.

That is a big misconception. Links in forums attract precisely the kind of high quality, relevant traffic you’re looking for. In fact, one of my blogs receives almost 60% of its traffic from forum inbound links that I’ve patiently seeded in a few forums related to my theme.

One way to seed inbound links to your blog is by creating a signature file with a link to your blog, and always including it with your posts. Another one is to read through the different post threads and find common problems or questions. You can then research the solution or answer, write a post in your blog, and then direct forum readers to your blog. When you use this technique, I suggest that you turn off your signature file, so that your post doesn’t come across as self-serving.

Other forum strategy that generates a lot of traffic is to create a poll (most forums are run by the same software, most of which support polls). If the poll is interesting, it will draw a large number of readers, who will see the link to your blog in your signature file going when they access the poll.

After you’ve been doing this for a while, you’ll see that other forum members will have become habitual readers of your blog and will start to spontaneously link to it from their own posts. Other members will start bookmarking your best blog posts in social bookmarking sites like del.icio.us or digg.com. I’m sure that by now you see the potential. It’s a little bit of work, but it will pay off exponentially and will bring you plenty of relevant traffic for a long, long time.

Tech Tags: blog blogging linkbuilding forums social+bookmarking del.icio.us digg

Create a “Top Posts” List for Your Blog

People love lists. That's why articles called “10 Fastest Ways to Do This” or “Top 5 Ways to Save on That” are so popular, and are sometimes even called “linkbait”. It is also the reason why books in the Best Sellers lists stay there so long: by being in the Best Sellers list, more people buy them, which only fuels more sales, reinforcing the position of the books on the list, making even more people buy them. Wash, rinse, repeat…

Here’s a tip to easily increase your blog’s page views, maximize your conversion rates and grow your subscription ranks: create a “Top 5 Posts” list, “Favorite Posts” list or “Most Viewed Posts” list and place it at a visible location in your blog’s side column. To build the list you can pick a mix of the most visited posts, posts that generate the majority of search engine queries leading to your site, posts that have some kind of multi-media feature (like a cool video) or, if you are using Adwords, posts that are more likely to convert well.

Tech Tags: blogging internet+marketing smm smo seo rss blogging+tips

Leverage your old site's content in your new blog

If you’ve embraced web 2.0 you’ve probably replaced link exchange requests with social bookmarking, requests to subscribe to your email newsletter with RSS feed subscription buttons, and your old, static site with a lively, interactive blog.

There are still, however, ways in which you can leverage your old site’s content to generate traffic and support for your new blog. For example, place an RSS feed button and social bookmarking links in the most popular pages of your old site, and set the RSS feed button to point to your blog.

You can also write blog posts that link to relevant content on your old site for support. You can also use the copy in the resource box or by-lines of articles you may have written to create your profile in sites like Amazon, Yahoo! Answers, and forums or discussion groups where you usually participate.

If your old site has a good ranking and is well regarded with the search engines, pass along some of that authority to your new blog by linking to it from your old site.

Tech Tags: blogging seo smm internet+marketing link+building

Is giving away articles still a relevant link building technique?

Writing articles and publishing them in article clearinghouses for others to use as free content was once the easiest way to get links and build up your reputation as an expert in your field . However, with the runaway popularity of blogs, social bookmarking and RSS, giving away articles to get links is not as important or as necessary as it once was. People are now finding it easier to get links by writing a remarkable piece, publishing it in their own blogs, bookmarking it in del.icio.us, digg or other social bookmarking service, and doing some promotion through comments in forums and other blogs.

If your blog is new and not very well known, I still recommend writing some articles and giving them away for others to publish in their own sites. Your articles will have your resource box or by-lines with a link to your blog’s main page, which will help you get some visibility both with search engines and people interested in your topic. As your blog gets more established, however, I recommend to give away articles only occasionally, and to keep your best content for exclusive publication in your blog. If your most remarkable articles are only available in your blog, other bloggers will have to deep link to them directly and not to other sites that may have published it. These spontaneous, deep links to your content have much greater search engine value than the links to your main page coming from free article sites or low value websites.

Tech Tags: link+building blogging internet+marketing entrepreneurship small+business seo

Top 20 Tips for Beginner Bloggers

1. Choose a topic that you know, like, and are passionate about. This way you will never get bored and will keep your audience always interested and asking for more.
   
   
2. Pick a topic where there is not a lot of competition. If your topic is too common, try addressing it from a particular angle or focus on a specific niche. For example, there are many sites that talk about cars, but few that specialize in only one brand, and even fewer that focus on only one model. The key to be successful is to find a specific enough topic with a large enough audience.
   
   
3. Open a Blogger account. It is free and easy to use. That way, you won’t have to invest in costlier platforms like MovableType or TypePad before you have the chance of finding out if blogging is for you.
   
   
4. Use a minimalist template, preferably one with a white background. This format is easier to read and pleasant to the eye when you combine it with color pictures.
   
   
5. Use pictures to dress up your blog entries and give your blog a more professional appearance. You can find excellent pictures at a very low cost in istockphoto.com, or even free in Flickr (don’t forget to ask the owner of the picture for permission before you use it).
   
   
6. In one of your blog’s side columns, list six or seven links to authoritative sites related to your topic. When the search engine robots visit your blog, they will find these links and your blog will benefit by association.
   
   
7. Write in simple language, short paragraphs and using bullet points. These are essential guidelines for writing on the web, and will make your posts easier to read and understand.
   
   
8. Always link out to the sources you use to document your posts. This is not only good etiquette but also a way to promote your blog and get links: when the people you link to find out that they’ve been linked to, they will most likely link to your post from their site or blog.
   
   
9. Check your posts for spelling and grammatical errors. This will make your blog look more professional and will increase the probability of other people linking to it.
   
   
10. Use labels to categorize your posts and keep your blog neatly organized. Blogger recently modified its software to allow the use of labels.
    
    
11. Participate actively in forums and discussion groups related to your topic. Find what are the most common questions and provide the answers in your blog. Then, direct forum readers to your blog. Try to also direct forum readers to other resources, or answer without necessarily linking to your blog, sometimes. If not, you may be perceived as self serving and only interested in promoting your blog.
    
    
12. Use HitTail to research topics to write about. HitTail gives you a list of the search terms used by those who came to your blog through a search engine. This search term list will give you ideas for future blog posts.
    
    
13. Allow your blog readers to email your posts to other people. Also, give them the option to bookmark your posts using del.icio.us, furl, or any other social bookmarking service. You can go to AddThis to download a smart button that makes it easy to bookmark your posts. You can find instructions on how to add the button to Blogger here. The easier you make it to share your blog posts, the more relevant traffic your blog will get.
    
    
14. Use Technorati tags at the end of your blog posts. Technorati tags are a way of classifying your blog posts by topic and have them added to Technorati’s index (Technorati is the most important search engine for blogs). Use this automatic Technorati tag generator to avoid having to create the HTML code manually.
    
    
15. Syndicate your blog allowing your visitors to subscribe to your feeds through their favorite aggregator. This way, they will be automatically notified every time you update your blog. You can use this tool to generate attractive syndication buttons, which you can then place in a side column of your blog.
    
    
16. Post frequently. It is the only way to keep your audience interested and coming back. Two or three times a week is ideal. Once a week is the borderline minimum that I recommend to keep your audience engaged and maintain adequate visibility in the search engines.
    
    
17. Keep a large number of posts in the main page of your blog. Search engine robots usually won’t crawl and index all your blog pages, however they will visit your main page frequently. The more content you keep in your main page, the bigger the chance of it popping up in the search engine results pages.
    
    
18. Use Google Adsense to monetize your blog. Blogger lets you add Google Adsense easily and seamlessly in several locations within a page. The best locations are within the content, and on top of the page simulating a navigation bar.
    
    
19. Don’t use Google Adsense excessively, at least at the beginning. Your initial focus should be not to monetize your blog, but to build your audience and establishing your blog's reputation as an authority within your topical community. A blog that is deep on content and lean on ads is more likely to attract the kind of links needed to become relevant to users and search engines.
    
    
20. Once your blog is established and generates abundant, relevant traffic, you can monetize more aggressively, not only with Adsense but also with affiliate links and, why not, maybe even by selling your own products.

You can see a real example of all these tips at work in this blog ;)

Tech Tags: blogging blogging+tips social+bookmarking technorati delicious seo smallbusiness marketing

Online Marketing in 2007

We're entering 2007 and, as search engines become more sophisticated, small sites with limited authority are finding it increasingly difficult to rank well. Gone are the days when link exchanges or anchor text was all you needed to worry about to increase your visibility and traffic. The web is becoming more social in nature, and sites need to be more interweaved in the community to be successful. There is a great article in Aviva Directory that is especially relavant to us, small internet business owners. Here it is:

Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups

It is about 10 pages long, but there is some great, must-read advice there, so I suggest that you print it, grab a yellow marker and a cup of coffee, sit in your favorite chair and go through it. Then, put it to practice. Enjoy.

Tech Tags: small+business entrepreneurship marketing branding internet+marketing online+marketing

How to Get Links the Right Way

Patrick Gavin, from Text-Link-Ads has published an excellent tutorial that explains everything you need to know to get quality links to your site. As you know, links from other sites increase your link popularity and your site's chances of success with the search engines. However, there is a wrong way and a right way to get links. The right way is to make your link profile appear natural to the search engines. With the techniques that Patrick shares for free in this Link Building Tutorial you will learn how. While this tutorial was made with "link buying" in mind (after all, Patrick runs a link buying service) you can substitute the words "link buying" for "link getting" and the advice is equally valid.

No-Follow Tag and Link Popularity

Google has decided to support a 'no-follow' tag for links originating in blog comments and signatures files. The measure means that getting easy links by posting comments in blogs will become a thing of the past and that webmasters will have to work harder to achieve link popularity. Read our take on the no-follow tag and its effect in link popularity.

Now that we're talking about blogs, you may want to check out 'Beginner's Guide to Business Blogging', by Debbie Weil. This is a concise, to-the-point and fun to read compilation of articles and links to help you understand the power of blogging for business.