Choosing the Right Keywords

One of the most important parts of search engine optimization is selecting the right keywords (the terms that you expect search engine users will type in the search box to find your page). I was thinking about this today when I saw a billboard of St. Pauli Girl beer in one of Miami's main highways. Around here, they call that brand of beer "La Muñequita" (or "The Little Doll"), in reference to the picture of the blond girl in the beer bottle label. The makers of this beer noticed that most of the hispanic population around here calls Becks beer "Cerveza Llave" or "Key-brand beer", in reference to the picture of the key on the label. So, they followed suit attaching the monicker of "La Muñequita" to their St. Pauli Girl beer, which should make sales among the hispanic market soar. What does all this have to do with selecting the right keywords for your web pages, you may ask? Everything. Selecting the right keywords is not about how you call your stuff. It's about how other people call it and how they look for it. To learn how to select the right keywords for your web pages you can read my Keyword Selection article, or for more help with search engine optimization in general you can read my SEO Tutorial.