Tuesday, January 09, 2007

How to Make Money From Google Adsense

It not uncommon to hear less than stellar reviews of Google’s Adsense program. Truth be told, making money with Google Adsense is not as easy or straightforward as most people think. There is a misconception that all we have to do to laugh all the way to the bank is to publish a bunch of articles, slap some Adsense code here and there and sit down to wait for our visitors to click away.

There is much more to Adsense than that. Adsense success depends on a multitude of factors which must come together to create a “perfect storm”, among them:

  1. Blog topic: A product blog about car accessories or electronic gadgets will produce ads with better revenue per click than a blog about Greek mythology or medieval hunting habits.

  2. Kind of traffic: If your visitors come from highly relevant search engine queries, your Adsense click through rates will likely be higher than if your traffic is mostly repeat visitors who are already trained to avoid your ads.

  3. Position of the ads: Ads placed within the content area work better than ads buried at the bottom of a navigation column. Google even goes as far as sharing with everybody this heat map that shows the areas of the page that are likely to produce the best results.

  4. Color of the ads: Some people advocate blending the colors of the Adsense ads with the colors of the site, under the pretense that by making it hard to determine if something is an ad or just a regular link you will generate more clicks. Others believe that using contrast is better, since it makes the ad stand out. You can determine what works best for you after some good old fashioned trial and error.

  5. Size of your blog: Obviously, the more posts you write, the more Adsense impressions you will generate. If you post once a month and your blog has only twenty entries don’t expect great results. Hard work and consistency is key to build up content to the point that it generates enough traffic.

Before you rush to start blogging and filling up your pages with Adsense ads, I recommend that you first do some reading.

Probably the best place to start is these Google Adsense Optimization Tips from Google itself.

You should also read this extremely helpful and well thought eight step tutorial by Problogger.

I also recommend these Adsense tips, tricks and secrets by Graywolf, and this forum entry by a guy in Australia who writes about how he increased his Adsense revenue from $10 to $800 per week (and even shares with us the highly optimized template he uses to generate Adsense revenue from articles).

When you’re ready to read some eBooks, you can start with Joel Comm’s What Google Never Told You About Making Money with Adsense or The Definitive Guide to Google AdSense, by William Charlwood. Both are excellent and offer detailed, how-to advice.

As a footnote, in a significant new development, Blogger.com, the free blogging platform from Google, now lets you place Adsense ads without having to apply for a separate Adsense account.


God Ad Sense said...

Replying to the Post by Resource Box
about "Is giving away articles still a relevant link building technique?"

Fortunately I did a lot of research works on the topic of SEO, Google adwords, and arbitrage and I came across one of the most simple phrase “Page Rank” which helped me a lot. Yet, not so many ebooks taught about “Page Rank”

In what way Reciprocal Links will help your “Page Rank” ?

The term “Page Rank” can be considered mysterious for some Internet users who discovered it. Yet, they quickly noticed that this notion is the main of the Google’s algorithms for them to classify the pages.

Originally, “Page Rank” was a mathematical criteria giving them the possibility to define the popularity of a single page on the web. The more the external links to that page the more it is considered to be popular. The “Page Rank” (which is often written as PR) is one of the most important elements that Google consider, but there is not only this one. Certainly there are many others. But Google also accordingly uses the “Page Rank” in all their processes. Then a site having more pages approved to be highly “Page Ranked” will have the more advantages. Consequently Google will more often index that site and her references will be more often updated in the Google database. Possibly Google will also index some of her dynamic pages and then will show them at the top of the directory for that category. Unfortunately that will not be the case for a site having a low “Page Rank”

Thanks, a lot of traffic are now converging to my site because I have been able to manage my “Page Rank”

Yours for your Success


bharat said...

yes we can definately make good money from adsense.really good information.

james said...

good information.thanks and carry on

dane smith said...

i have got to know such good info.cheers

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If I were to wager a guess at why, I’d say that users don’t “browse” forms. The interaction style users engage in with forms is different, and requires its own study and design best practices.
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