Sunday, April 10, 2005

Improve Conversion by Cross-Linking Your Pages

One of the greatest challenges for online marketers is how to reduce the "bounce rate", meaning the percentage of vistors who leave your site without doing anything. The folks at the Conversion Chronicles noticed that by linking to four of their articles from the body of another article, bounce rates were reduced from 90% to 38%.

This is how this works: Let's assume that an article on your site talks about search engine optimization, and that it touches on the subjects of keyword selection, website architecture and blogs. You could then link to articles on your site that deal with those three topics from the body of the search engine optimization article.

This will give your visitors the option to learn more by following those links (as oppossed to just leaving your site). By doing so, they will delve deeper into your site and will stay longer, giving you more opportunities to educate them, develop trust, and lead them further into the persuasive process.

This technique also offers important search engine optimization benefits, as the search engines will follow the embedded links, add the linked pages to their index, and pass along Pagerank from the linking page to the destination pages.

1 comment:

Anonymous said...

Thanks for share great article which are very useful.
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