Wednesday, January 12, 2005

Character Driven Marketing

"Much of modern marketing practice is superficial and artificial rubbish, motivated entirely by profits with little to no genuine regard for the people these profits are being harvested from. The general public are becoming increasing weary of these false messages and are starting to look for alternatives. The only kind of marketing, though, that truly engages the hearts and minds of your potential customers, and leaves them feeling cared for, satisfied and understood is based on a set of values that are obvious, but all too often forgotten - integrity, honesty and honour. These are the core elements of genuine marketing." Contributed by Tamara Lyster. Read her full article on Character Driven Marketing. Technorati Tags: , ,

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